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Emotional intelligence to improve marketing strategies

Emotional intelligence is a specialty that allows us to understand and express emotions within a safe environment where the objective is to drain and solve situations with sentimental peaks. It can be seen as the correct management of excess happiness, sadness, anger, or other emotions that undoubtedly affect human behavior when perceived.

Within marketing strategies , this intelligence works as a catalyst guide that allows you to interact with the primitive and unconscious aspects of your audience’s behavior. That is, you learn to identify what bothers him, what makes him happy and what inspires him to take certain actions.

Under this scenario, the use of intentional messages (at a graphic, written or verbal level), will allow a high level of connection between your brand and your audience. In fact, if you present yourself as one of those brands that promote conscientious consumption (in some area), it is likely that more users will empathize with what you do and follow you.

You will understand that this gives rise to endless attraction and conversion strategies, right?

The marketing department applying emotional intelligence

On the other hand, as marketing professionals we have a unique landscape in our work environment. In one of its faces, we are facing creatives, being creative. While in the other, it is common to find ourselves facing complex clients who at any moment could drive one of the team out of their minds (and I hope it’s not you).

Both sides allow us to see the need to develop emotional intelligence for optimal integration of the work team and better customer service.

Of course, being smart about managing emotions doesn’t mean overriding negative or dark emotions. In fact, a wise man once said that this intelligence does not mean “not to bother”, but to know “who to bother with” and “how to manifest it”.

The purpose of this specialty is oriented to the practical, sincere and progressive solution of situations. In other words, it does not intend to make a mess of the discontent, but to present it objectively with the intention of solving it as soon as possible and making the case flow.

How to be emotionally intelligent?

At this point, you will understand that learning to be more intelligent with the management of emotions is not optional. Contrary to that, it is actually one of the ways to guarantee that the relationships between you, your work team and your client portfolio find harmonic points that will allow you to get the most out of it.

If you want to learn to be smarter, you need to study, but in this case, it is about studying to understand what you feel and above all how to manage those feelings. Authors like Daniel Goleman will help you understand how the human mind works and how thoughts influence emotions in order to learn how to control them.

Only a deep study on the subject is what will allow you to find the best ways to act. You will need time to observe yourself, practice and improve.

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