Frequently meet people who consider the use of social networks as a worthless activity; indeed as a waste of time. And if we talk about applying social media strategies for a business, then their refusal is based on an “unnecessary expense”.
However, those who truly know the potential for rapprochement provided by these channels do not hesitate to use them. If they did not work, renowned brands would not resort to them; The problem is that they are not always managed properly and therefore do not achieve a good ROI .
But if you are able to manage them correctly, you can make your business prosper.
Let’s take a closer look at the advantages of social networks at a professional level, and start studying their application in your business.
Main advantages of social networks
Any place – Any time
Perhaps the most important element of social networking is that it allows you to be present anywhere , anytime . As a consequence, you can ensure that you are close to your leads and customers; giving them the opportunity to weave a healthy business relationship.
It doesn’t mean selling 24/7; but yes, be there for them.
Unlike traditional advertising mediums, with active social networks , you can advertise on a low budget. Even the management of Ads is much cheaper than trying to appear in a television or radio spot; not to mention that it allows to be more precise in the segmentation and ensure a better impact.
However, thanks to the same network, you can find ideal characters for an advertising collaboration or exchange. That way you can penetrate other market segments or take advantage of the entry that another user already has.
Additionally, one of the great advantages of social networks is that each platform itself allows you to create a particular strategy.
If we talk about LinkedIn, we talk about communication strategies towards corporate profiles. While Facebook and Instagram allow you to create B2C loyalty strategies ; and so with each platform.
In addition, thanks to the digital environment, you can use your influence on social networks to direct your audience to other platforms. For example, you can send them to a landing page to collect higher value data; go directly through your ecommerce or your main website; subscribe to your podcast or access special promotions from your physical business.
The possibilities are endless, available whenever your creativity allows it.
The tool has power in the hands of those who know how to use it
Definitely, of the millions of users of social networks, only a small portion (including brands), intend to get the most out of it. The rest, he only uses it for entertainment.
Now, if you decide to take advantage of 100% of the potential of social networks , you will need to incorporate a Community Manager as soon as possible . An experienced profile can make the same platform begin to yield benefits like never before.
Avoid leaving the image of your business in the hands of the wrong people; take your presence on social networks seriously and start designing your content strategy right now .